The fact is every one of us is a salesperson. Some of you just cringed at the thought. Here’s what I mean. We live in a world that runs on ideas. We all have them, but whose ideas get implemented and become a part of reality? Just being honest, it’s the people who can influence or persuade others – making us all, yep, sales people.
Arizona State professor and renowned business speaker, Robert Cialdini, is one of the great researchers and teachers on this topic. He’s identified principles that can help anyone become more persuasive and influential in their circles. For many years, he taught six principles. In 2016, he shared that he had identified a seventh.
They are:
- Reciprocity
- Scarcity
- Authority
- Consistency
- Liking
- Consensus
- Unity
Here’s a great video explaining the first six principles.
Here’s great article outlining the seventh principle.
It’s important to understand. These principles are not meant to manipulate people. They’re meant to take advantage of the way people make decisions to help you increase your chances of influencing others.
It takes some time to understand and apply these, but this could be your new super power.
Stay AWESOME and have a fantastic day!
Ray
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