Influencing Others – Day 245 of 365 Days to a Better You

The fact is every one of us is a salesperson. Some of you just cringed at the thought. Here’s what I mean. We live in a world that runs on ideas. We all have them, but whose ideas get implemented and become a part of reality? Just being honest, it’s the people who can influence or persuade others – making us all, yep, sales people.

Arizona State professor and renowned business speaker, Robert Cialdini, is one of the great researchers and teachers on this topic. He’s identified principles that can help anyone become more persuasive and influential in their circles. For many years, he taught six principles. In 2016, he shared that he had identified a seventh.

They are:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Liking
  6. Consensus
  7. Unity

Here’s a great video explaining the first six principles.

Here’s great article outlining the seventh principle.

It’s important to understand. These principles are not meant to manipulate people. They’re meant to take advantage of the way people make decisions to help you increase your chances of influencing others.

It takes some time to understand and apply these, but this could be your new super power.

Stay AWESOME and have a fantastic day!


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Published by

Ray Davis - The Affirmation Spot

I am the Founder of The Affirmation Spot, author of Annuanki Awakening, and co-founder of 6 Sense Media. My latest books are the Anunnaki Awakening: Revelation (Book 1 of a trilogy) and The Power to Be You: 417 Daily Thoughts and Affirmations for Empowerment. I have written prolifically on the topics of personal development and human potential for many years. By day, I write sales training for Fortune 100 company. I began studying affirmations and positive thinking after a life-threatening illness at 25. My thirst for self-improvement led him to read the writings of Joseph Campbell, Wayne Dyer, Deepak Chopra, Neale Donald Walsch, and many other luminaries in the fields of mythology and motivation. Over time, I have melded these ideas into my own philosophy on self-development. I have written, recorded, and used affirmations and other tools throughout that time to improve my own life and I have a passion for helping other reach for their goals and dreams. Ray holds a Bachelor's of Science Degree in Secondary Education in Social Studies from University of Kansas. He lives in Spring Hill, Ks with his wife.

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