Affirmations, Marketing, and the Big Lie – Day 167 of 365 Days to a Better You

Why do you believe what you believe? For many people on this planet, they believe what they believe because it’s what they’ve been exposed to repetitively throughout their lives. Without an innate determination to question those beliefs, they will capture you.

Why do affirmations work? They are simply messages repeated to yourself over and over again. The more you hear them, see them, and say them, the more you believe them.

The Nazi Reich Minister of Propaganda Joseph Goebbels has one of the most famous quotes about repeating a message or propaganda. “If you repeat a lie often enough, people will come to believe it, and you will even come to believe it yourself.” He called it The Big Lie.

Now Goebbels and company used this principle for evil purposes. Yet, there’s no denying the truth of the statement. A message repeated over and over begins to gain acceptance in your consciousness.

He got one thing wrong though. The principle doesn’t just work for lies. It works for any message – positive, negative, or neutral – that is repeated often enough. The message seeds deeply in your consciousness and there for ready recall. Don’t believe it? See if you can finish these ad tagline sentences.

  • Like a good neighbor…
  • America runs on….
  • Bounty: The quicker…
  • M&M’s: Melts in your mouth…

The reason you, more than likely, easily finished those sentences is you’ve heard them over and over and they right there beneath your consciousness waiting to be triggered. That’s what effective marketing does. It delivers a concise, memorable, message over and over. That’s what affirmations can do you for you.

“Wait a minute, Ray!” you might say. “I may know that like a good neighbor, state farm is there, but that doesn’t mean I believe it.”

True enough, but the affirmations – your ad campaign to yourself – is presumedly messages you do want to believe and accept. So by repeating them over and over, you allow the power of repetition to seed your consciousness with words that inspire, push you, and bolster you.

Then, by using words, that evoke strong emotions you generate a powerful belief in the messages. After all, “I can’t” was just an ad campaign you or someone else ran against you. “I can” or “I am” or “I choose” can just as easily become your new ad campaign.

Repetition and belief are the duel engines of affirmations. Even someone as nefarious as Goebbels had one thing absolutely right. Say your affirmations often enough and you WILL come to believe them.

Stay inspired and thanks for reading today’s post. I hope your weekend is rejuvenating you and getting you ready for a great week ahead!

Two weeks from today, April, Mia, and I will arrive back in Kansas City to restart our lives there. We are gearing up for our second cross-country move in four years. Please keep sending us positive energy for that journey!

Ray

 

 

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Why Affirmations? – Day 96 of 365 Days to a Better You

Why Affirmations?

Today’s Quote

It’s the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen.
~Muhammad Ali

Many people don’t call affirmations affirmations. They call them something else, but we are all using affirmations all day long every day. Many successful people, like Muhammad Ali, have specifically called out their use of affirmations as a key part of their success.

You may challenge the idea that you use affirmations. “Ray, I’ve never sat in front of mirror or listened to recorded affirmations.” Maybe not, but you do say and think “I am” or “I am not” or “I can” or “I can’t” or “I choose to” or “I choose not to” all day long every day. These are affirmations and they are impacting your belief and your outcomes.

The key to succeeding with affirmations is to get conscious about what you’re saying to yourself all day long and use it to your advantage rather than allowing it to run on auto-pilot or according to life-long conditioning from other people.

Successful entrepreneurs, athletes, entertainers, sales people will all tell you that mindset is everything in what they do. It’s the foundation without which the rest is impossible.

I’ve been writing, recording, and using affirmations for 30 years, not because I’m “Mr. Positive” 24/7, but because I need them to overcome my own human propensity to see the negative instead of the positive. Frankly, that’s true of most people. Left to our own devices, unless you’re one of the lucky few, you need cultivate a positive mindset that supports your goals.

The great Zig Ziglar made this point succinctly.

“People often say that motivation doesn’t last. Well, neither does bathing, that’s why we recommend it daily.”

Power hack: Here’s a link to my website where I’ve posted a number of the articles I’ve written over time about using affirmations. I welcome questions below. I’ve written and recorded literally thousands of affirmations over the years. I’ve used them for virtually anything you can think of. I’ve also, on occasion, written and recorded affirmations for people. If you’d be interested in help with your affirmations, reach out to me privately soulerflare at gmail.com. Put affirmations in the header.

Be Thinking: Starting this Monday, I am beginning a 10-day Soda Detox. I love my Dr. Pepper. For me, it’s like my coffee in the morning. I’ve been working on drinking less in 2019. I’m going to go without for 10 days. If you’ve got something you’re working to cut back on and you’d like to join me for this 10-day journey, share what you’re committing to cut for 10 days. I will be sharing my progress on blogs during that time.

Thanks, as always, reading today.

Ray

 

 

 

Affirmations Are Still the Workhorse for Self-Improvement

This article was originally written in 2008 and posted to ezinearticles.com

I’ve noticed a disturbing trend in blogs and information within the self-development community. In an effort to promote their own paths, some seem more than willing to tear down other self-improvement approaches.

It’s hard for me to imagine how tearing each other down builds anyone up or helps shift people or the world in the best directions.

Someone truly wanting to help people would admit that there are many approaches capable of helping people improve themselves, their life status, and their thinking. Each person should evaluate different options and determine what works best with his or her current situation.

Recently, I’ve read blogs by practicioners of several self-help methodologies just raking affirmations up one side and down the other. The bloggers called them “delusional”, “wasteful”, and “dangerous”.

I’ve seen stinging criticisms blaming affirmations for manifesting a state of denial. These strawman characterizations paint every user of affirmations as an 87-year old woman wanting to be an Olympic athlete or a depressed person trying to create a fictitious happiness.

Mostly, people who use affirmations are salespeople wanting to build their skills and confidence to make or exceed quota this month. Which salespeople do you suppose make quota? Those whose minds are filled with thoughts of “I can” or those whose minds are filled with “I can’t” or “I’m not sure if I can.”?

Athletes use affirmations to gain that razor thin margin of victory that having the mental edge can bring. Writers who face a blank page every day to earn a living use affirmations to keep them inspired through rejection letters and writers block. Dancers trying be mentally prepared for that big audition or looking to advance their careers use affirmations.

People use affirmations to stay motivated to exercise, to stay focused on a big reward they are giving themselves for their hard work, or to remain committed to their diets. People use affirmations to counter the volumes of negative information that works its way into their brains every day from mainstream media.

And yes, depressed people, like I once was, use affirmations to pull themselves up out of the hole they find themselves in. It’s easy to criticize from the relative safety of a happy, prosperous life. However, when you’re really down and out all you have is the thought, the hope of a better day.

Are all these people delusional? Have they bought into some destructive ideology of happy thoughts that hold no meaning in reality? Hardly.

I’ve said often in this blog that affirmations are just one tool in your self-development toolkit. Like any methodology they are extremely effective for some people and less so for others. There is no debate, though, that affirmations are very effective at doing one simple, but critical thing. Over time, they replace limiting, negative, and unproductive thoughts with empowering, positive, and productive thoughts.

I’m not sure why affirmations have become the favorite whipping boy for some supposed leaders in the self-development world. Maybe because so many people use them successfully. Maybe because they have a track record of success many other approaches aspire to. Hey, isn’t that kind of positive thinking delusional? :o)

What I do know for sure is that affirmations will keep motivating people to be their best (whatever that is for them at this moment) and aspire to more. Those who want to tear affirmations down should really consider whether that serves their inferred goal of helping others.

Follow your bliss. Experience your bliss. Become your bliss.

Ray Davis is the founder of The Affirmation Spot. He’s spent more than 25 years studying personal development and especially writing, recording, and using affirmations to achieve his goals. His eBook – The Power to Be You – offers 416 life-changing and original quotes, ideas, and affirmations to take you to new levels of achievement and reflection.

anunnaki_cover_full_colorAnunnaki Awakening: Revelation, Ray’s first novel,  is turning heads and opening minds. Humanity’s past is checkered, secret, and dangerous.

White House Correspondent Maria Love is on to the story of her life and with the help of an Anunnaki leader seeks to unravel and reveal history’s biggest conspiracy. The Awakening has begun!