Negate and Affirm: The Power of But

Today’s Thought:

Words have amazing power. When you use them well, they can power you.

The Power of ButFrom time immemorial, back through Hay, Peale, W. Clement Stone, and Wallace Wattles, it has been affirmation heresy to use any words that are perceived as negative in an affirmation. I have one thing to say about that….BUT.

Actually, the advice of all these affirmation gurus is not wrong. What they have taught is word your affirmations in a way that affirms what you want not a negative you don’t want. Example: I am winning rather than I don’t want to lose. BUT

Many years ago, when I started using and writing affirmations, I noticed how powerful the wold BUT can be when used in an affirmation. I call this negating and affirming.

BUT is a very powerful word in the English language. It consciously and unconsciously negates what was said before it. You hear examples everyday and you have experienced its power. “I love you, BUT…” “You’re great at what you do, BUT…” What does that BUT do? It’s an overt negation of what you just said. It diminishes its meaning and replaces it with what you are about to say next. In these cases, it is often a criticism, BUT…

Used with an affirmation, BUT can boost the power of the affirmation. It negates the negative thought and adds power to the affirmation that comes after. You can say something positive about the issue, negative thought, or even perceived challenge, negate it with BUT, and then follow that with an affirmation to overcome it.


Alcohol is strong, BUT I AM stronger!
Getting published is tough, BUT I AM publishing my book!
I may face setbacks, BUT I am overcoming them!

Try this. It is very powerful. Subconsciously, negating is powerful and affirming is powerful. Together they will boost your affirmations.

Follow your bliss. Experience your bliss. Become your bliss.


Ray Davis is the Founder of The Affirmation Spot and the author of Anunnaki Awakening: Revelation – order your signed copy today at He advocates for the potential of the human race. He’s life-long history buff and holds a B.S. in History Education. He’s always been fascinated by alternative views of history.

anunnaki_cover_full_colorAnunnaki Awakening: Revelation is turning heads and opening minds. Humanity’s past is checkered, secret, and dangerous.

White House Correspondent Maria Love is on to the story of her life and with the help of an Anunnaki leaders seeks to unravel and reveal history’s biggest conspiracy. The Awakening has begun!

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Ray Davis - The Affirmation Spot

I am the Founder of The Affirmation Spot, author of Annuanki Awakening, and co-founder of 6 Sense Media. My latest books are the Anunnaki Awakening: Revelation (Book 1 of a trilogy) and The Power to Be You: 417 Daily Thoughts and Affirmations for Empowerment. I have written prolifically on the topics of personal development and human potential for many years. By day, I write sales training for Fortune 100 company. I began studying affirmations and positive thinking after a life-threatening illness at 25. My thirst for self-improvement led him to read the writings of Joseph Campbell, Wayne Dyer, Deepak Chopra, Neale Donald Walsch, and many other luminaries in the fields of mythology and motivation. Over time, I have melded these ideas into my own philosophy on self-development. I have written, recorded, and used affirmations and other tools throughout that time to improve my own life and I have a passion for helping other reach for their goals and dreams. Ray holds a Bachelor's of Science Degree in Secondary Education in Social Studies from University of Kansas. He lives in Spring Hill, Ks with his wife.

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